As per the latest update, Google expands the feeds related to travel in search ads, which allows hotel advertisers to display detailed information in the results of search (SERP). This update can help the advertisers of hotels to directly include more detailed information from their feeds in the search engines. It can create more capabilities.
New capabilities for expanding travel feed in search ads:-
· Current pricing
· Customer ratings
· Property images
· Hotel Details
· Available dates
· Property Images
Now you can use the same feed data already available in the hotel centre and used by the advertisers of travel businesses in hotel campaigns to enhance more detailed ad types.
The price of the hotel and landing page is now automatically sourced from the hotel centre feed, with selections based on the ad creative, relevance, and query.
This can help to enhance the overall performance of search ads of the Travel campaign. Multiple designs are available for the travel feeds in search ads.
According to Google’s internal data, the main potential impact that will happen is that it may increase the click-through rate (CTR), which helps to get more quality conversions like never before.
However, individual results may vary, and this information and these figures are not independently verified yet.
How to Implement?
Google will automatically display travel feeds in the search ads after your hotel centre feed is connected with the Google Ads account. You need to set feed-sharing controls at the account that you can easily find at campaign levels.
You need to create subset feeds to link the properties specifically and also use URL parameters to analyse and track overall clicks from your travel ads.
Advertisers should have a hotel centre account with a price accuracy rating, which can help to fetch the data from the travel feeds in search ads. This feature is actually now available in 21 countries and supports at least 12 languages, as per the officials of Google.
The expansion of travel feeds in the ads represents one of the several recent changes Google plans to test this feature beyond the hotels. In the coming months, Google will include other categories related to the travel industry, like car rentals, events, and attractions.
This feature can be a great win for all travel business owners, as it helps to increase conversions and helps users find complete information and a detailed overview of the hotel with current availability.
Apart from everything, you need to understand that Google Ads updates can help you to increase and enhance your overall campaign performance. If you want to increase your ad’s optimisation and quality score, then you need to follow a few very important things.
You should always use the keywords on the website you want to promote. Always use high-quality original content for better ad conversions. Always focus on making eye-catchy titles and descriptions to create ads.
Often use the keywords at least 1-1 time each in the title and description, and use the call to action and sitelink extension to make it better. Thanks for reading our blog..
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